The Ecommerce Engine™

It is our diagnostic model for an ecommerce business. Three sections, Traffic, Website & Branding Performance and Customer Retention, each made of scored components, each limited by the section before it. Scoring all three tells you which single thing is holding growth back.

A score is your position against the industry average for that specific metric in your sector. It is not our opinion of your work. A 40 on landing page conversion means your conversion rate sits well below its goal, and the gap is the size of the opportunity.

Because the sections run in sequence. Traffic cannot fix a page that does not convert, and neither can fix a customer who never returns. Spending on a healthy section while a weak one sits downstream multiplies the loss instead of the revenue.

The first one happens in week one of the free 4-week trial. We need access to your analytics, ad accounts and email platform, and the scoring is produced from your own data rather than an audit template.

No. The point of scoring the Engine is to find the one section that is actually limiting growth, so most engagements start with a fraction of what we offer. If the constraint is retention, we are not going to sell you more advertising.

Each KPI you enter is compared with its goal, which starts at a typical ecommerce average. Meeting the goal scores 100 out of 100, beating it scores more than 100, and falling short scores less. Above 75 is healthy, 65 to 75 needs watching, and below 65 is a block. A service scores the average of its KPIs and a section the average of its services. The lowest section is your block.

The calculator uses typical ecommerce averages as a reference point. In the free 4-week trial we replace them with the goals for your own sector and score your engine from your own analytics, ad accounts and email platform.

No. The calculator runs entirely in your browser. Nothing you type is sent to us or saved.