Resources
Written and built by the people who run the accounts. Every piece answers a question we are actually asked, with the number we would give you on a call.
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Benchmarks and answers, with the reasoning shown rather than the conclusion asserted.
Every benchmark you have read blends fashion with industrial supply and calls the result an average. Here is a more useful way to read the number.
Paid MediaThe honest answer is not a percentage of revenue. It is whatever your margin and your repeat rate can carry, with a floor set by how much data the platforms need to learn.
RetentionBetween a fifth and a third, for a store with a working lifecycle programme. Most of the stores we audit are at half that, and almost always for the same reason.
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Working calculators that run in your browser. Nothing is submitted, stored or emailed to you.
By service
Or skip the reading and let us diagnose it.
Four weeks, no fee, and the whole Engine scored in week one.