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Ecommerce profit calculator (detailed)

Project revenue and profit from the whole funnel: what your budget buys in impressions, clicks and orders.

Result

Expected revenue

Impressions: ·
Clicks: ·
Orders: ·
Revenue: ·
ROAS: ·
Gross margin: ·
Gross profit: ·
Ad spend: ·
Profit: ·

Your budget divided by the CPM gives impressions; CTR turns them into clicks, the conversion rate into orders, and the average order value into revenue. This is a projection from the funnel numbers above; real impressions, clicks and conversion rates will vary. It is not a performance guarantee.