Low repeat purchase rate, cleared in 8 weeks.
What the Ecommerce Engine™ found on Ancoria Insurance, what we changed, and the number that moved.
- Client
- Ancoria Insurance
- Industry
- Insurance
- Website
- ·
The Block
The first policy sold well and the second never followed, so every renewal had to be bought again through advertising. The lifecycle emails that should have carried that work did not exist.
The Solution
We built the flows that were missing, from the welcome series through renewal reminders to win back, and segmented the list so every message had one reason to exist and one action to take. Sending volume stayed where it was, so the change came from relevance rather than pressure.
Result
12%→19%
Repeat purchase rate
In 8 weeks
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Name SurnameJob Title, Company Name
Find the block in your own engine.
Four weeks, no fee, and the whole Engine scored in week one.
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They are quick to react and provide good service.
Marios SocratousCommercial & Finance Director, Kapnos Airport Shuttle