Low CR on the booking page, cleared in 3 weeks.
What the Ecommerce Engine™ found on Kapnos Airport Shuttle, what we changed, and the number that moved.
- Client
- Kapnos Airport Shuttle
- Industry
- Travel and transport
- Website
- ·
The Block
Bookings were being lost on the page where people choose their transfer. The route, the price and the pickup time were spread across separate steps, which made the decision harder than the purchase itself.
The Solution
We simplified the form, showed the full price and the pickup details before the final step, and removed the places where the same answer was asked for twice. Nothing about the service or the pricing changed, only the way it was presented, and the page was measured against the same goal.
Result
1.8%→3.1%
Booking page conversion rate
In 3 weeks
“They are quick to react and provide good service.”
Marios SocratousCommercial & Finance Director, Kapnos Airport Shuttle
Find the block in your own engine.
Four weeks, no fee, and the whole Engine scored in week one.
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