Low CTR on Meta Ads, cleared in 3 weeks.
What the Ecommerce Engine™ found on Kipling, what we changed, and the number that moved.
- Client
- Kipling
- Industry
- Fashion and accessories
- Website
- ·
The Block
Meta Ads were reaching plenty of people, but too few of them were clicking. Every visit cost more than it should, so the budget could not scale without losing money. The engine scored Traffic lowest, and the click through rate was the number holding it there.
The Solution
We rebuilt the creative around one clear offer and wrote fresh angles for each audience, then put them on a weekly testing schedule so winners were found quickly and tired ads retired. Nothing downstream was touched while that ran, because more budget would only have multiplied the same problem.
Result
1.1%→2.4%
Meta Ads click through rate
In 3 weeks
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
Name SurnameJob Title, Company Name
Find the block in your own engine.
Four weeks, no fee, and the whole Engine scored in week one.
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