Low CR on the landing page, cleared in 4 weeks.
What the Ecommerce Engine™ found on Crowdbase, what we changed, and the number that moved.
- Client
- Crowdbase
- Industry
- Investment platform
- Website
- ·
The Block
Traffic was healthy and the landing page was not converting it, so the spend was buying visits the page could not use. The engine scored Website and Branding lowest, and the conversion rate on that page was the number holding it there.
The Solution
We rebuilt the page around the decision a visitor actually makes: one clear offer at the top, the proof that answers the obvious objection, and a shorter path to signing up. Traffic was held steady while that ran, then the page was measured against the goal it had been failing.
Result
0.9%→2.3%
Landing page conversion rate
In 4 weeks
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Name SurnameJob Title, Company Name
Find the block in your own engine.
Four weeks, no fee, and the whole Engine scored in week one.
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